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For a business website, getting more customers through checkout is important. While it’s good to get plenty of traffic on your site, it doesn’t provide fruitful if hardly anyone is making it successfully through the payment stages.
Getting more customers to checkout via your business is great whether your business exists solely online or you’re looking to focus on providing a mix of sales online and in-store. What tips are worth utilizing when it comes to securing more customers this year on your business website? Let’s find out below.
Make the checkout process easy and functional
It’s important to focus on the checkout process and to ensure it’s functional for your customers to navigate. It’s common for customers to encounter problems when they reach the checkout basket. It could be a problem of certain features not working properly or being given too many steps in order to reach the end of the checkout.
Ideally, you want to keep the checkout process short and sweet so that it stops customers from second-guessing their purchases and having more time to back out as a result.
Offer multiple payment method options
Where possible, it’s good to offer a multitude of payment options, especially if providing a service or products that ship overseas. Customers nowadays expect a lot when they’re shopping online and that includes the payment method options they have.
If your site is only offering one or two payment types, then you may have some customers clicking off just from this realization. Try to offer at least a dozen or more payment options so that they’ve got different ways of paying. You may want to offer buy-later schemes too.
It’s worth looking at this guide to multicurrency payments, particularly for those sites that entertain more than just their native country customers.
Use CTAs to encourage them to check out
CTAs or call-to-actions are those little encouragements that help the user find what they’re looking for or to prompt them to do something. As a business, you want to try and upsell where possible and encourage them to check out their baskets. CTAs that offer these encouraging prompts might be just what’s needed to get them to check out successfully.
Highlight the shipping fees and taxes before payment
When it comes to the checkout point, make sure you’re highlighting all the necessary shipping fees and taxes before payment. That way, there are going to be no nasty surprises that will make them click off the site and look elsewhere for a better deal.
Offer transparency and be upfront when it comes to these extra payments that are being added to their total.
Improve the security of your site
The security of your site is something to be mindful of. It’s important that you’re offering encrypted payment methods and ensuring the details you keep of the customers are safe and secure. With cybercrime rifer online nowadays, customers are being more careful about where they spend online.
Getting more customers to checkout via your business website is a great way to build sales and success within the company for 2023.
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